REYKIR SOCIAL

Icelandic restaurant concept

Located in Reykjavik, Iceland, the concept of Reykir Social began as a study of traditional Icelandic food, and grew to become a celebration of the country's cultural identity. This is more than a restaurant. Ultimately it is a place to gather and connect with others. 

The pattern for the restaurant has been derived from traditional Icelandic bread designs. The word mark evokes a sense of strength, but also a casual familiarity, and appears weathered, as if by the passing of time.